MIMAF is going to be a signature event that is deemed able to attract tourists fromall over the world to come to Malaysia.This festival also aims to instill understanding on the local and international community socioculture in relation with the mask by featuring the uniqueness of masks according to their motive and creation. It also exposes the characteristics, universality and variations of shape and design of mask in accordance with its function and role.Therefore, KLCC as a landmark of Malaysia has been selected as the location for this event, as it is a base for Malaysia’s mosticonic shopping mall, hosting a series of prominent and unique international brands. Its location in the centre of the city makes ita popular tourism destination, ideal for a large scale prestigious international event such as MIMAF. The four-day festival involves 379 participants: Malaysia : 287 participants; Foreign countries : 92 participants.
MIMAF consists of five main components: performance, exhibition,demonstration, competition and parade. The performance component consists of gala, country and pocket showcases. Exhibition will feature mask and costume, demonstration will emphasise on mask-painting and carving, along with face and helmet-painting. The competion aspect of MIMAF will highlight mask-painting and coloring, while the parade will spotlight the use of masks and costume—accompanied by grandiose music.The main showcase will feature performances from allparticipating countries, while the showcases will be held invarious tourist-attractive places such as the Central Market, Sungei Wang Plaza and Nu Sentral.
A one-kilometre mask parade will be held in the tourist-friendlyroads such as Jalan Ampang (in front of MaTiC), Jalan Sultan Ismail, Jalan P.Ramlee and Suria KLCC.