Somersby, I only started to drink it when I was travelling in Bangkok dated back to 2016. My friend is Somersby's fan. She can't get her eyes away from the bottles everytime she shopped in the supermarket. Under "long term" peer influence, I bought one and tried which I started to fall in love with it (She was one of my travel mates to Bangkok). That's how I get to know Somersby and its Apple cider :D
This April, Somersby invites cider lovers to make the most of Malaysia’s all-round ‘summer’ by extending experiencing a fun and jolly campaign named Somertime, Anytime featuring Somersby Apple cider, Somersby Blackberry cider and Somersby Sparkling Rosé on the wheel.
|Somertime Volkswagen Kombi vans|
At the campaign launch preview held at Glasshouse @ Seputeh recently, three iconic Somertime Volkswagen Kombi vans with open hatch roofs and fold-out countertops, doubling up as Somersby bars, were unveiled to over 300 guests. The vehicles, decked with flamboyant Somersby branding are deployed to meet cider lovers through nationwide sampling activations celebrating life’s little pleasure when one enjoys a Somersby; as a happy hour drink or during gatherings with good friends; Anytime really!
|Somersby Soertime VW Kombi van|
During the launch gambit, Carlsberg Malaysia’s management team made a special appearance and served guests their favourite Somersby variants from the makeshift Somertime VW kombi van bars (I love VW kombi van so much last time which I always call it 面包车 ~ "bread car" ;D)
As guests sipped on their cider, many were seen trying out UV body marbling art with neon and ultraviolet paint as well as the Somersby tree ring toss game.
For the social media lovers, lounge pockets such as garden swings, seesaws and ‘hang-out beds’ were the perfect chill out spot to get those Insta-worthy moments!
The Somertime, Anytime consumer engagement allows consumers to mix and match their favourite Somersby Apple, Blackberry & Sparkling Rosé variants.
Not only that, if you are Somersby's fan, please take note of the followings:
- Buy-1-free-1 vouchers for one (1) 330ml bottle of any Somersby cider variants will be given out through the month of April at respective Somertime, Anytime roving locations.
- Snap and share your photos when you catch the iconic Somertime VW Kombi vans on Instagram and Facebook with the hashtag #SomertimeAnytime and #SomersbyMY to be in the running to win attractive prizes. Ten (10) Somersby cartons (24 X 330ml) and 30 Somersby 4-can pack (4 x 320ml) are up for grabs! Do check Somersby’s official social media platforms to find out more on the Somertime, Anytime roving schedules and locations near you.
- At selected hypermarkets and supermarkets, Somersby lovers are entitled to one (1) free can (320ml) of Somersby Blackberry with the purchase of a 6-can pack (6x 320ml) of Carlsberg or Carlsberg Smooth Draught.
- From March 30 to April 1, 4-can pack (4 x 320ml) of Somersby will be going for only RM19.90! Purchase a can (320ml) of Somersby at convenient stores such as 7-Eleven, KK Mart and myNEWS.com on April 14 and 15 to enjoy the 2nd can for half the price!
- Selected dining outlets and bars will also be featuring weekday and weekend promotions. Happy hour goers will be able to enjoy a bottle of Somersby (330ml) for RM10 before 8pm daily. Somersby will also feature weekend brunch set menus pairing options with a bottle of Somersby (330ml) going for only RM10.
Somersby is the bestselling cider in Malaysia*. It is a refreshing alcoholic drink made from real fruit juices and natural fruit flavouring. Best served over ice, Somersby Cider, with 4.5% alcohol, is sweet and refreshing with no beer after-taste. It is an easy drinking alternative to beer with sparkling bubbles, making it the perfect alcoholic beverage to enjoy at any moment of the day, Somersby Cider contains no artificial sweeteners, flavours or colourings and it is available in Apple and Blackberry variants. *Source: National Key Retailers’ Scanned Data: Jan’15 – Aug’16
For more info on #SomertimeAnytime, follow Somersby Malaysia on Facebook at www.facebook.com/SomersbyMY.