YB Dato’ Seri Mohamed Nazri said at the press conference, “The ASEAN Media Bloggers Tourism Hunt was especially created with the media and bloggers in mind to give them a new and exciting perspective of Malaysia as a tourist destination.”
He said, “This programme will help us to enhance relationships with members of the ASEAN media and bloggers. It’s a fun way to introduce and promote new destinations and products to the ASEAN market through the media and bloggers who have a popular following back home.”
“Moreover, the participants can assess for themselves the quality of infrastructure and safety of driving in Malaysia. The programme will help to promote Malaysia as a self-drive holiday destination,” he added.
Sponsors for the programme included Perusahaan Otomobil Nasional Sdn. Bhd., the main sponsor of the 25 Proton cars used to complete this Tourism Hunt; Felda Investment Corporation Sdn. Bhd.; The Grand Beach Resort, Port Dickson, for the accommodation; and Malaysia Airlines Berhad and Wonda Coffee.
The Minister of Tourism and Culture YB Dato’ Seri Mohamed Nazri Abdul Aziz launched the race on 18 October at the Malaysia Tourist Information Centre (MATIC) in Jalan Ampang. Participants from Singapore, Thailand, Indonesia, the Philippines, Brunei, Laos, Myanmar, Cambodia, Vietnam and Malaysia, were flagged off in 25 Proton-sponsored cars from MATIC before proceeding to Putrajaya and Port Dickson, and the final pit-stop in Melaka.