Tuesday, October 20, 2015

#AirAsiaMAKNA Cancer Awareness Campaign a Success

It is pink October this month. Nevertheless, cancer does not discriminate and it affects both men and women. Last weekend, AirAsia presented a total of RM120,945.64 to the National Cancer Council (MAKNA), as funds raised through the company campaign themed #AirAsiaMAKNA. The meaningful 5 months CSR campaign was implemented where the proceeds from the sales of special limited edition T-shirts featuring the iconic AirAsia cabin crew and pilot captain uniform designs sold at RM30 per piece would channeled to MAKNA to help the cancer patients. The limited edition T-shirts, which were designed by AirAsia Allstars was sold at 23 on-ground locations throughout Malaysia, as well as MAKNA’s online store at its website.

 

Aireen Omar, CEO of AirAsia Berhad said, “According to published statistics, 1 out of 4 Malaysians are affected by cancer. We at AirAsia wanted to play a part in educating the general public about early prevention as well as to give back to the community we serve. At every #AirAsiaMAKNA sales location, MAKNA was there to provide information and guideline to the general public, encouraging them to learn and help those in need. In addition, we also leverage on our social media strength to disseminate simple crucial information about cancer. This has been well received by the members of the public”. 




As part of the #AirAsiaMAKNA campaign, the airline also ran an Instagram contest where the public who has purchased the T-shirts can upload their most creative photo donning the cabin crew or pilot-designed T-shirts, hashtag #AirAsiaMAKNA and stand a chance to win a pair of flights each to Maldives or Sapporo!

The contest saw over 750 entries and the two lucky winners were handpicked by Aireen Omar and revealed during the event today as well. The winners are @shaarin and @suzanekassim, and they will be contacted by the airline to redeem their flights. Throughout the campaign, AirAsia also posted fast facts about cancer on the airline’s social media platforms to further raise awareness on cancer.​


 
Farahida Mohd Farid, General Manager MAKNA said “This campaign is not just to raise funds, but also awareness. It enables MAKNA to reach out to more people and spread much-needed information, which is just as important. The more we talk about cancer, the more people understand and are empowered to take ownership and better care of their health. With this campaign, AirAsia has not only demonstrated its social consciousness, but also further established its innovative, can-do spirit. MAKNA is honoured to have AirAsia join us in our cause.”

MAKNA aims to mobilise resources in order to provide curative, preventive, research and support services to cancer patients, their families, high-risk groups, and also the general public within Malaysia and the region. It is the organisation’s mission to fight cancer and reduce related pain, morbidity and the suffering that cancer patients undergo.


   





AirAsia is committed to make a difference in this cause, as it also teamed up with Media Prima Berhad to support the Travelling Beruang campaign; which is aimed to raise public awareness about children with cancer in Malaysia. The ‘Travelling Beruang’ goes around the world, being the eyes and ears for children diagnosed with cancer and are not able to travel. The cute cuddly ‘Travelling Beruang’ is available for purchase on board AirAsia flights for only RM65 each. Proceeds are channelled to MAKNA as well, and this campaign has garnered encouraging support from the public with the #travellingberuang hashtag on social media.  Keep updated with AirAsia’s latest activities via Twitter (twitter.com/AirAsia) and Facebook (facebook.com/AirAsia) and find out more fast facts about cancer.



8 comments:

  1. I would be curious to see the cuddly bear on board.

    ReplyDelete
  2. such a great event for a great cause

    http://www.amysfashionblog.com/blog-home/

    ReplyDelete
  3. Sangat berMAKNA! Good to know AA give back to community. I lazy join any event now. Even the sponsorship review pun malas ledi.

    ReplyDelete
  4. Beautiful initiative for a great cause :)

    ReplyDelete

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