Saturday, February 6, 2016

Style It Your Way With YFS @ IOI City Mall

With Chinese New Year around the corner, YFS Concept Store took the opportunity to celebrate this festive mood with the fellow bloggers & online media on the theme “Style It Your Way with YFS”.

About YFS Concept Store:
Established since 1980, YFSCorp has nurtured its retails outlet in Johor Bahru, Malaysia into a nationwide apparel retail company now with more than 50 outlets. YFSCorp is one of the leading apparel companies in Malaysia. A company that has it’s own line of design and supported by manufacturing facilities thus enabling YFSCorp in providing top quality, competitively priced fashion clothing marketed through an extensive network of licensing agreements and other arrangements nationwide. As a retail fashion business expanded, the CEO / Co-Founder of YFS Concept Store, Mr. Nichloas Chong created several of their own brand labels together with the founder Dato’ Wong. Besides YFS Concept Store, this group includes American Denim, AD Jeans, AD Kids & Mikayla. As to date, YFScorp has received many recognition awards. In 2015, Mr. Nicholas Chong representing YFS Group to receive the McMillan Woods Global Awards with Masterclass in Retail & Services!


 
YFS Concept Store dressed up the boutique at IOI City Mall, Putrajaya with festive décor. After welcoming the bloggers guests, the event kicked off with the traditional lion dance to usher in the New Year and followed by the auspicious lou sang, to wish for abundant luck and happiness for all.


 
During the event, bloggers and online media were treated to many interesting activities such as My Wishing Tree corner, Instagram Contest, Makeover session, Photo shoot corner & Gift redemption session.



To my surprise, we also saw the presence of Sun Wu Kong, the monkey (from the drama of Journey to the West) at the event on that day to welcome the year of monkey 2016.

 
During the event, the CEO of YFS Concept Store, Mr. Nicholas Chong shared with the guests on mix & match tips. “Our clothes are very Asian taste; no matter in style or size, says Mr. Nicholas  Chong. That explain the Korean style you may find in the store because Korean fashion caters to both man & woman’s needs for versatile styles.


 
Besides than dolling up the guests by the make up artistes, YFS team also help to pick the best outfit, so that they may dress up before the photographer take their photos which is the main highlight of the event.




Their photos will be automatically participated in the “Style It Your Way Fashion Challenge by YFS” Facebook Contest, which only opens to the invited guests of the event.
The “Style It Your Way Fashion Challenge by YFS” Facebook Contest mechanics are: -
Step 1: Like YFS Concept Store Official Facebook
Step 2: Tag the photo to your friends and family members
Step 3: Get your friends to VOTE the photo by clicking LIKE (Voting starts from 6th February until 6th
March 2016)
Step 4: The highest number of LIKES determines the winner.
Top 10 highest LIKES will be receiving RM 100 worth of products as consolation prizes.
As for the winner, he or she will walk away with RM 300 worth of products.


Heavy goodies bag after a few hours shopping at YFS :D

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