Lot 10 in the heart of Bukit Bintang is inviting one and all to meet.play.#lovelot10 at the mall in the first of a new series of events - #Lot10wanderlust the iconic green cornerstone landmark of the famous shopping street, newly reimagined as a dynamic and inclusive space imbued with fun and creative youthful exuberance, is now a true social destination for locals and tourists to shop, dine or simply chill out.
"Lot 10 is re-conceptualised as a social destination of choice where people meet and connect, where customers not only shop and eat but also play, and where all under our roof will feel the spirit of love. The reimagined Lot 10 is built upon the key pillars of Youthful, Fun and Connected. Our Youthful spirit aims to excise and inspire customers in a trendy environment, and we collaborate with tenants, partners and visitors to amplify the Fun at Lot 10 in a holistic way. We embrace and foster everything Creative to shape unique and memorable retail experiences for all. Ultimately, we aim for Lot 10 to keep everyone Connected through our inclusive social space that celebrates diversity and encourage all to meet, gather and connect," said Joseph Yeoh, Vice President of YTL Land & Development and YTL Hotels & Properties.
"Since we embarked on our renovation over a year ago, much of the new hardware enhancements have been completed. We are thrilled numerous new tenants have joined us including the first offline Reebonz store in Malaysia, J's Gate Dining with its cluster of 18 authentic Japanese eateries, Tokyo Candy Factory, Molten Chocolate and our latest Sennheiser pop-up store. Today, a mall must go beyond hardware and retail mix to offer differentiated experiences to attract shoppers, especially when online shopping is fast changing the retail landscape. A mall must incorporate value-added lifestyle elements such as arts, culture and entertainment that are not found in online shopping. We must give shoppers a hand in shaping their own authentic experiences to stay relevant in their social media space," Joseph added.
The fun never ends on weekends
Kicking off on the weekend of 13 to 15 April, the #lot10wanderlust series offers a host of exciting weekend activities and experiences. Fans of independent artisans can make their way to the inaugural Pasar Sari, an all-Malaysian homegrown artisan market that will last till 22 April 2018 (open from 10am to 10pm). In line with Lot 10's push for local entrepreneurship amongst the creative youth, a curated collective of 12 local artisans will take centre stage here to showcase their selection of locally-sourced and produced goods perfect for local visitors and tourists. Get hands-on with creations from The Apothecary Malaysia, Kapten Batik, Buih & Co, ZaHuoHang and more. You can shop for fragrances and toiletries, pick up art, stationary and apperal or perhaps take home enterprise Langit Collective. Don't miss the yummy local delights from the Lot 10 Hutong and Rococo Cafe Restaurant too! Lot 10 has planned to bring Pasar Sari back every quarter.
The Lot 10 Rooftop comes alive on the evening of this Friday the 13th with the first-ever session of Lot 10's rooftop cinema under the stars - Cinema Paradiso, featuring a free screening of Korean movie "The Battleship Island" starring Hwang Jung-min, So Ji-sub and Song Joong-ki, playing on 13 and 14 April at 8pm. Upcoming screenings of more movies have been scheduled on Saturdays - 28 April, 12 and 26 May, with more to be announced later. The outdoor movie screening, held in partnership with iflix, BenQ, Sennheiser and Strongbow, is targeted to energise the rooftop in the evenings while exercise sessions like yoga under the sky are also planned for weekend mornings in the future.
For fans of e-gaming, Lot 10's newest e-gaming tenant The Geek Arena will stage quarterly charity e-sports matches, such as Street Fighter, FIFA, PUBG, Rainbow6siege, League of Legends and more. The inaugural match will be held on 14 April at 2.30pm at Level 3 featuring a duel between the KL Hunters and Geek Fam. Not to be missed for all e-gamers.
Lot 10 is synonymous with busking in Bukit Bintang on the weekends. During #lot10wanderlust, music and busking performances at the main entrance next to the Lot 10 mascot Lottie and the new saxophone, guitar, cello and other instruments. A new addition to encourage free musical expression is Lot 10's very own Open Piano, a first-ever in a Malaysian mall, where the public is encouraged to showcase their own musical talents on the keyboard at any time of the day. Look out for the public piano beautifully-painted by three students from the Raffles College of Higher Education Kuala Lumpur at the main entrance this weekend before it moves into the mall soon.
Lot 10 goes social
To embrace the digitisation of experiences, Lot 10 encourages visitor experiences to be shared real-time on social media platforms. Numerous new Instagram Spots dot the mall across the floors from the rooftop swing to colourful Insta-worthy walls with angel wings and pink telephones. New Play Walls have also been created to encourage shoppers to have some fun while shopping. You can have fun with hand-shadowplay, personalising messages on chalk walls or even discovering hidden quotes in the fire escape stairwell. Temporary pop-up and changing art installations will surprise visitors, keeping the Lot 10 experience fresh and engaging on social media all year round. To keep all shoppers connected, WiFi is free throughout the mall and the Lot 10 Cheerleaders Squad is always on hand with their tablets to help visitors with everything - from directions and sharing the latest promotions to taking photos for shoppers.
Art is in the air
A big push for the arts through the "Art in the City" Programme is happening at Lot 10 through its collaboration with Cendana, the Cultural Economy Development Agency, to bring local artists and their creations to the heart of Bukit Bintang. Artworks will be displayed on the new LED screens at the new side entrance facade, while art installations, exhibitions, workshops, art trail tours and more will also be hosted in the mall for the rest of the year. Pop art and artistic expression by the public are also celebrated at Lot 10. On 13 and 14 April, catch artists painting Pop Art works live at Lot 10's main entrance near Lottie. The public can also unleash their artist during the Art Jam sessions on weekends, with canvases set up for them at Lot 10's new side entrance. Do look out for the little artistic touches such as creatively-painted manhole covers in the side alley.
Taking art to the next level at Lot 10, DH Artful Decor Paper Gallery invaded the mall with various kinds of paper art sculptures, which are exhibited in their gallery on Ground Floor. Shoppers also get to walk under a rain of 3,920 handmade paper butterflies at the concourse, hung from the ceiling of the mall.
Apart from that, Lot 10 has also partnered with SOCAR, a car-sharing platform that allows you to book a car which suits your needs by the hour, day or week, all through a mobile application on your phone. A fleet of their cars will be available right here at Lot 10 for the public to use.
That's not all! There's always something new to inspire you to meet.play.#lovelot10! For more information on the exciting activities, check out the events listings on Lot 10's Facebook page at https://www.facebook.com/pg/Lot10KL/events/. Follow more fun on Lot 10's Instagram account at https://www.instagram.com/lot10klofficial/.
About Lot 10
Having been a key player and an icon of Bukit Bintang for the past 27 years, Lot 10 is Kuala Lumpur's foremost trendsetter in fashion, dining and lifestyle. Nestled in the heart of the city, Lot 10 is the focal point for locals and tourists to MEET.PLAY.#LOVELOT10. The dynamic, fashion-forward destination offers a trendy digital environment that entertains, excites and engages shoppers. Home to exciting shops, dining outlets and year-round events, Lot 10 offers experiences promoting youthful fun and creativity. The mall houses Isetan Japan Store, the first outside Japan; Malaysia's first flagship H&M store; the world's largest apparel retailer ZARA; Kuala Lumpur's largest cluster of Japanese restaurants on one floor and Lot 10 Hutong, Malaysia's first and only local heritage street food village.
Photo from: Dr Khoo HE (representative for this event)