Sunday, January 25, 2015

SCS Butter Reinvigorates a Familiar Chinese New Year Classic

From Deepavali to Aidilfitri, the masses return to familiar routines, customs, habits, and cuisine they commit themselves to once every year, usually in the company of friends, family and euphonious laughter. People already know what to expect when they balik kampung to celebrate the festivities with their loved ones, and it is precisely this anticipation to experience the familiar that only comes once a year which keeps such cultural celebrations alive. To usher in the Year of the Ram next Chinese New Year, SCS takes on the ambitious task of upgrading a familiar festival classic, the pineapple tart.

马来西亚是一个多元种族的国家,每一个喜庆节日虽然存在著不同的意义,但每一年的庆祝方式,如服装、习俗和食物却都一样。所以不管是屠妖节、开斋节或农历新年,除了期待著能和家人朋友团聚外,就没有太大的惊喜了。所以SCS牛油希望能利用改良版的经典年饼──凤梨酥饼,让大家在2015羊年裡重拾对农历年的昔日回忆。

For generations, this sweet and savoury bite-sized pastry is a must have for family reunions during the Chinese New Year and whose quality make for impassioned conversations between middle-aged aunties wanting to perfect their own pineapple tart recipes. The shape and size of these delectable treats differ from region to region but none have dared deviate from time-honoured proportions that produce the tarts’ distinctive flavour and aroma. It doesn’t take a connoisseur to know that the pastry itself plays an equally important role as the pineapple jam filling. Just as it is inconceivable to celebrate Chinese New Year without these tarts, the creation of buttery, fluffy, and crusty pineapple tarts is impossible without quality butter, like SCS butter.

凤梨酥饼是马来西亚历代相传的经典年饼。每当年关将至,许多烘培爱好者都会互相讨论以找到一个最佳的凤梨酥饼食谱。所以这甜中带咸的小饼干,常常都会以不 同的大小和形状出现,只因为大家都希望能不断提升它的风味来迎合家人的口味。其实凤梨酥饼除了要有新鲜美味的内馅,其酥松脆口的饼皮才是最重要的,所以只 有优质的牛油如SCS牛油才能办得到。

 
However, easily replicated perfection simply by the procurement of the right ingredients is never an indication of innovation. As such, SCS takes a step further by introducing eight newly developed pineapple tarts, complemented with a variety of flavours, to enhance and update a much beloved classic. These new varietals include Pineapple Cream Cheese, Pecan Pineapple, Berrylicious Pineapple, Chocolate Brownie Pineapple, Caramel Pineapple, Creamy Mango and Pineapple White Chocolate, Oatmeal Pineapple, and Green Tea Pineapple.

不论是烹饪或烘焙,只有最新鲜和最优质的材料,才能做出最佳的食品,SCS牛油坚信此道理。为了让大家能过个充满惊喜的农历新年,SCS推出了8款创意十 足的凤梨酥饼食谱。这些食谱有:Lady in White(白衣女郎)、So ‘Tea’licious(香醇好茶)、‘Oat’my gosh(我的麦片啊!)、Pecans Please(请给我山核桃)、Dark Desire(黑暗诱惑)、‘Cream’de la Creme(奶油世界)、Nuts for Caramel(焦糖坚果)和Berrylicious(美味的莓子)。



 “It is a risk we happily partake,” comments Michelle Lim, Chief Creative Officer of SCS Butter Malaysia. “If we don’t take risks to venture into new frontiers previously unexplored by others, we lose out on the opportunity to discover something exciting and wonderful. We know we can make great pineapple tarts with SCS butter, so now let’s try to push the envelope further.”

Auric Pacific集团创意总监林小燕表示,「我们很高兴能有机会惨与这次的冒险之旅,如果不踏出第一步去探索未知的新领域,又怎能发掘到更有趣的新事物呢?我们知道用SCS牛油能做出更佳的凤梨酥饼,现在就让我们再踏前一步吧!」





Renowned for its premium quality, taste, and texture, SCS butter is the definition of au naturel, free of artificial colourings, additives, preservatives and hormones. Produced in Australia, SCS butter is made from 100% Australian dairy cows’ milk, where the cattle are allowed to graze freely in green pastures.


 

Baking enthusiasts interested in the recipes for the pineapple tarts above can check out SCS’s Facebook page at https://www.facebook.com/scsdairymalaysia or their YouTube channel at http://www.youtube.com/user/SCSDairy. Recipe booklets for the tarts can also be obtained from select supermarkets. Come January 2015, SCS will be launching an online-driven pineapple tart contest, so keep an eye out on their Facebook page for updates.

如 果你对烘焙感兴趣,可到SCS的面子书https://www.facebook.com/scsdairymalaysia或到YouTube频道 http://www.youtube.com/user/SCSDairy找到以上的凤梨酥饼食谱。而凤梨酥饼的印刷版食谱也可在指定超市中找到。 2015年1月份,SCS也将推出网上凤梨酥饼竞赛,有兴趣者记得紧守SCS面子书以获得最新消息。 

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