Chinese New Year is around the corner. How is your preparation for this year? Cleaned your house? Bought new clothes? What about a brand new look to have a happy beautiful year? Well, Watsons Malaysia just launched its Chinese New Year campaign with a bang! The #happybeautifulyear campaign launch was spearheaded by more than 20 local and international celebrities in Watsons' Chinese New Year music video. Have you watch the MV? You definitely have to watch it if you haven't!
It was a star-studded event which I saw a lot of local celebrities who are pretty and handsome in real.
The highlight of the campaign which was the song and music video was performed live at the launch by Malaysia’s favourite singing duo, Fuying and Sam. And both were accompanied by the leading cast of the music video and fellow celebrity friends including Amber Chia, Alvin Sinclair, Arja Lee, Arfan Aris, Chui Leng, Leng Sisters (DJ Leng Yein and MC Leng Sean), John Tan, Kit Mah, Leng Sean, Nadine Ann Thomas, Nigel Chin, Reem Shahwa, Rubini Sambanthan, Santhawan Boonratana and Wafa de Korte.
“This music video showcases familiar Malaysians scenes and multi-cultural facets of Malaysia. This music video has winning elements of fun, laughter, over the top and humour and is poised to be loved by Malaysians. Also the music video and the original song convey the message of having the beautiful you for this New Year inside and out,” said Danny Hoh, Head of Marketing, Watsons Malaysia in his campaign keynote address to guests, members of the media and bloggers community.
And to further amplify the music video and campaign, Happy Polla from Thailand was also given a cameo role in the music video. Happy Polla who has more than 1.5 million followers on social media has a big fan base in Malaysia and ideally a perfect fit to be part of this music video.
The music video released on Watsons Malaysia YouTube and Facebook channels respectively has to date surpassed the half million views within 48 hours!
At the campaign launch, the main cast and celebrities were joined by Caryn and Danny for the traditional ‘Lou Sang’ ceremony in the midst of key business partners, members of the media and bloggers community.
Other promotions in conjunction with #happybeautifulyear campaign includes:
Nationwide savings up to 50%
FREE CNY Packet with purchase of RM60 and above
FREE Collectible Mug with purchase of RM150 and above
FREE Collectible Bowl and Chopstick Set with purchase of RM250 and above
Exclusive hair offers with RM18 OFF for any purchase above RM118 with any participating hair care brand
Exclusive cosmetic offers with buy 2 lipsticks with 10% OFF and receive FREE jewellery box with purchase of RM100 and above of cosmetic products.
For more information on Watsons Chinese New Year campaign and promotion, visit www.watsons.com.my/cny2017 -