Friday, July 1, 2016

WATSONS REVEALS ‘CUN’ CAMPAIGN FOR HARI RAYA

Asia’s leading health and beauty retailer today revealed ‘Raya Ni Mesti Cun’ music video to kick start its Hari Raya campaign with star-studded casts of more than 20 top Malaysian personalities.


“Hari Raya is one of our most important festive seasons to continuously engage with our customers. Aside from the innovation of products available at our stores during this festive season, this year we are sending the message of preparing oneself to be ‘cun’ to
celebrate this special occasion,” said Danny Hoh, Head of Marketing, Watsons Malaysia to the media.

The music video is anchored by top Malaysian actresses including Mawar Rashid, Sari Yanti and Raja Ilya where each of them helms a character namely Limah Skemah, Kiah Selfie and SitiTudung in the music video which later undergo a transformation in Watsons to become 3 beautiful young ladies. The music video was directed by Watsons marketing team and to date the music video has garnered more than 900,000 views on Watsons Malaysia Facebook page since the release on 15 June.





Held at the iconic KL Tower, the media launch also revealed Watsons Malaysia #KoleksiCun –a limited edition cushion and bedsheet designed by Dr Eric Leong in collaboration with Akemi.

This limited edition master piece design is available at all Watsons store during the redemption period from 16 June – 31 August. For every RM20 spend at Watsons store and Online, a 2 customer receives one e-stamp. And extra e-stamp is given when spending on Watsons brand and participating brands during this campaign period. The limited edition cushion and bedsheet is made available with five e-stamp and purchase of RM14.90 onwards.

The #KoleksiCun is also an opportunity to give back to those in needs as for every bed sheet redeemed, Watsons Malaysia will donate a blanket to the homeless via Kechara Soup Kitchen Society.



“The Hari Raya celebration is significant to everyone, regardless of our background. And also it is always the time associated to give back to the society and with that in mind we collaborate with Kechara Soup Kitchen Society in this social responsibility project to give back to the society,” explained Caryn Loh, Chief Operating Officer, Watsons Malaysia to the media.

This Hari Raya promise to be exciting as Watsons presents Jualan Hebat sehingga 50% at all Watsons store nationwide beginning 16 June (West Malaysia) and 23 June (East Malaysia). Tech savvy users can also look forward to the all-new Watsons Malaysia Mobile App which is available on Google Play Store & Apple App Store which also offers attractive promotion during Hari Raya. This festive season, Watsons VIP members that spend a minimum RM100 using the Watsons Touch ‘n Go card in a single receipt, they will get to enjoy RM5 rebate. This promotion is valid for the first 10,000 members on
ly.

(shared from Watsons Malaysia)

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