That night, Mr Herry Budiazhari, Marketing Director of Unilever (Malaysia) Holdings Sdn Bhd. unveiled of the all-new packaging design for Magnum’s signature flavors - the Classic, Almond, Chocolate Brownie and Gold.
|Magnum Gold Magnum Choc Brownie|
|Magnum Choc Strawberry|
Magnum further celebrates chocolate pleasure with a fashionable re-launch. The unique collaboration between Magnum and Farah Khan features hand beaded dresses creations inspired by the five flavours of MAGNUM ice creams.
“The idea of combining chocolate with art, interpreting into fashion pieces is a brilliant collaboration. It has given me great pleasure to be part of this collaboration.” quoted Dato’ Farah Khan.
Effortlessly glamorous, the exclusive pieces were brought to life by FARAH KHAN’s signature delicate beads and embellishments that were hand-sewn, bead-by-bead to ensure each piece is as beautiful as its craftsmanship.
The new Magnum ice cream is now available at all leading supermarkets, hypermarkets, convenience stores, and petrol marts; and will be available individually for the suggested retail price of RM4.00 per piece for core range and RM4.50 per piece for Magnum Gold. I guess after all, you guys have no more complains for unable to try the Magnum ice cream because of the distance (2 Magnum cafe stores located in KL only) as it is now available everywhere.
For more information on the campaign, log on to Magnum’s Facebook Page at www.facebook.com/Magnum
Hope you guys enjoy my post and a big thank you for the photographer of that night PicABoo for the beautiful pictures taken.