Today marks the end of the first week of December! Again Christmas is around the corner! What a way to celebrate if without a beer?! Kronenbourg 1664 Blanc, the modern, fruity and refreshing wheat beer, is turning the year-end celebrations up a notch the French way by launching its ‘Pause for a Blue Christmas’ campaign, encouraging Malaysians to hit the pause button and enjoy every little yet precious moments this festive season.
The launch event held at Nicsmann 1940s by Lewré on the Park in Starling Mall brought together 350 media and guests for a Blue Christmas celebration, iconic to Kronenbourg 1664 Blanc’s blue facade.
At the event, a magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles came to life in all its glory via a ‘Christmas Tree Lighting Ceremony’ officiated by Lars Lehmann, Managing Director of Carlsberg Malaysia. (Guys, it really blue ok? He has enchanting blue eyes! :P)
“In July this year, we launched ‘Pause for Le Moment’, a memorable and successful campaign which allowed our consumers to appreciate all the little quality moments life has to offer just like the French do. This time around, for Christmas, we wanted to advocate the same message but in a festive manner to create an equally memorable brand experience that is highly ownable and distinctive to Kronenbourg 1664 Blanc” Lehmann said. He adds, “Kronenbourg 1664 Blanc advocates making deliberate choices about what we want from life and how we want to spend our time spreading the Christmas cheer and relishing this festive season with our loved ones.”
Emulating ‘Christmas à la française’ where the festive season stretches out over weeks, ‘Pause for a Blue Christmas’ will see different initiatives rolled out early in the month of December right up to Christmas day itself. Among exciting and engaging activities lined up during the campaign month includes a once-in-a-lifetime chance of being in a giant roving snow globe.
Set to visit selected bars and restaurants, this unique opportunity will allow fans to experience the holiday fun in a ‘magical wonderland’ with Christmas icons, including a Blue Santa and Santarinas. Fans will be able to capture their picturesque moments during these visits as well as enjoy exclusive Christmas promotions at these outlets throughout December 2017.
On December 22, ‘Pause for a Blue Christmas’ party, anticipated to be the Christmas party of the year, will take place at Tom, Dick and Harry's @ Oasis, Ara Damansara. Opened to the public, the party allows fans of Kronenbourg 1664 Blanc to be fully immersed in the spirit of Christmas through the concept of a ‘Blue Christmas Town‘, complete with a majestic 18-foot-tall Christmas tree made entirely out of 1,700 Kronenbourg 1664 Blanc blue bottles, jazz performances and carolers singing Christmas tunes joyously among others.
On top of that, all through December, an exclusive 4-bottle Christmas Gift-pack will be available at leading supermarkets and hypermarkets to make for the perfect gifts to friends and family.
About Kronenbourg 1664 Blanc
Kronenbourg 1664 Blanc made only from the finest hops in the French region of Alsace, is a modern, fruity and refreshing wheat beer. With its unique taste and appearance, it has an inimitable sweet and refreshing flavour, resulting from the hint of citrus and coriander spice used in 13th Cervoise brewing style. From its flavour and design, this France premium wheat beer embodies the elegance and taste of France.
Launched in Malaysia in 2011, Kronenbourg 1664 Blanc enables beer connoisseurs to taste the French way of life with its iconic light blue hue coloured bottle accentuates its cloudy liquid and exquisite aroma flavour.
‘Pause For A Blue Christmas’ Campaign Key Dates
· 15th Nov – 31st December : Supermarket & Hypermarket Promotion Period
· 8th December 2017: Media Event - Christmas Tree Lighting Ceremony
· 8th - 19th December 2017: 12-Days Christmas Digital Social Challenge
· 9th - 20th December 2017 : Roving Giant Snow Globe
· 22nd Dec 2017: Consumer Event - Pause for Blue Christmas Party