With just a few hours away from Christmas, Kronenbourg 1664 Blanc amped up the festive spirit by hosting an iconic ‘Pause for a Blue Christmas’ party, marking the first Blue Christmas celebrations in such an eventful scale.
The celebrations allowed fans to be fully immersed in the spirit of Christmas through the concept of a ‘Blue Christmas Town’, inspired by the enchanting and magical moments in Parisian streets during the year-end holidays and made complete with a French Marchés de Noël (Christmas market). More importantly, the party encouraged consumers to pause from their hectic life schedule and just enjoy the precious moments in conjunction with this festive season.
French Marchés de Noël are usually located in the main square or street of a town, and Kronenbourg 1664 Blanc kept the traditions going through a party hosted on the grounds of Oasis Square’s Tom, Dick and Harry's @ Ara Damansara.
Partygoers and fans came together to enjoy the celebrations of the season in a Kronenbourg 1664 Blanc Christmas ‘town’ illuminated in blue. As they entered the ‘town’, five different areas were highlighted, namely Marchés de Noël, where carts were seen selling Christmas delights as well as arts and craft to buy as gifts; Boule à neige, where the giant roving snow globe was stationed, docking for the last time after a thorough visit around the Klang Valley throughout the campaign period and Boulevard de Photo, where a special freeze camera was placed for guests to capture their Blue Christmas moments in every angle.
For most however, Le Kronenbourg Bar and Le Sapin de Noël sealed the deal, being the area of choice as guests enjoyed a chilled bottle of Kronenbourg 1664 Blanc through the night. Standing majestically at 18 feet tall, the Kronenbourg 1664 Blanc Christmas tree made entirely out of more than 1,700 blue bottles stole the limelight as consumers and families capture their picture-perfect moments to commemorate the occasion.
Premium Brands Marketing Manager of Carlsberg Malaysia, Ms. Eileen Teh said “We wanted to give our fans a joyous and memorable Christmas and the only way to do so was to bring them a completely new and celebratory atmosphere via a Blue Christmas ‘Town’. Throughout ‘Pause for a Blue Christmas’ campaign, we aim to create the perfect opportunity for fans to take a moment to pause and enjoy the festivities with friends and family.”
To embrace the full Christmas experience, a specially curated Christmas menu to be paired with Kronenbourg 1664 Blanc was made available from Tom, Dick & Harry’s on the night. Rich sounds of Christmas were heard, filling in the celebrations by jazz performers, Christmas dancers and an acapella group. Lucky guests were also in for a treat as a Blue Santa and his elves treated guests to lucky dips.
The party officially marked the end of Kronenbourg 1664 Blanc’s ‘Pause for a Blue Christmas’ campaign, a campaign that has been running through the month of December leading up to Christmas.
For more information and updates on Kronenbourg 1664 Blanc’s upcoming campaign or events, head over to www.facebook.com/KronenbourgMY.