Thursday, December 17, 2015

FreshLook® Fresh Faces Colourgirl Search 2015 Finale

Lately, I was invited to FreshLook® Fresh Faces Colourgirl Search 2015 Finale at Publika. FreshLook is not new to me. It has long been on shelf in Malaysia. FreshLook® FreshFaces ColorGirl Search 2015 was conducted in collaboration with the Malaysian Youth Community (MYC!) in conjunction with their annual FreshFaces Cover Girl search. The Search was also supported by Zalora, GoPro, Kiss Me, and Amber Chia Studios. 
 

100 participants were selected based on the result of the largest InterUniversity search held this year, involving over 26 Universities, six university Prom Nights, and eight universities’ “classroom curriculum” engagements. 2,221 Malaysian young women registered through the official contest site freshfaces.my to be the official FreshLook® FreshFaces ColorGirl Search participants, one of the largest number of participants recorded.
 

From these 100, 30 young women were then shortlisted and groomed holistically with a mission to make a colorful impact on their generation. The grooming for the event Finale included a
rigorous workshop that covered Color Etiquette and Grooming by Michelle Lim, Corporate Grooming Consultant; Poise & Posture by Amber Chia, International Celebrity Model, and Social Media Etiquette by Jason Ko, Chief Executive Officer of MYC!. The screening process did not stop there. The girls were required to demonstrate the application of the ‘colors’ into their everyday life and post those stories in their respective social media platforms.



The Search culminated at the grand Finale with the finalists vying for the top 12 spots as the 12 monthly university spokespersons of MYC! magazine for 2016; with one being lucky enough to
attend a photoshoot in New York sponsored by MYC! The winner will also represent FreshLook® as the official ColorGirl for the year in their consumer engagements.


The approach to the FreshLook® FreshFaces ColorGirl Search 2015 is to empower young women to live their lives colorfully.


What so special about the lenses? According to Mr Sandeep Tewari, Country General Manager, Alcon Laboratories (M) Sdn. Bhd, the unique benefit of the FreshLook® color contact lenses is providing access to a natural look when using the contact lenses, thanks to the three layered 3-in-1 Color Technology that helps the lenses blend with the user’s natural eye color. Having a natural tint to the windows of our soul, may shape how others perceive our mood and outlook of the day and how we feel about ourselves.




 
I'm colour contact lens user too :D



Finale unveiled the top 12 cover girls, who are Nicole Sheila Nagalingam, Lydia Charmaine Lourdes, Kho Foong Ling (Jasmine), Chee Yuen Chi (Bella), Tan Yan Rong (Tyra), Arinna Erin binti Wira Izran, Tai Shi Kin, Heng Jing Wen, Cheah Sook Peng (Candace), Afiqah Syazana, Tan Lii Cin (Michelle), and 19 year-old Katrina Kayora Ong from Sandakan, Sabah, who was announced as the grand prize winner.


 Congrats to Katrina and the other top 12 finalists :D

3 comments:

  1. What a lovely event, Emily. All the girls look stunning!

    ReplyDelete
    Replies
    1. So nice! Have a great weekend.

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